Hardwood flooring comes in two varieties: engineered and solid. Solid is the most common choice and best suited for higher-grade installations. It consists of one-piece boards that are generally nailed to a sub-floor. Most are unfinished, thereby allowing customers, the hardwood flooring supplier or distributor to apply a variety of colors and finishes.
Engineered hardwood is comprised of two or more layers of wood that have been laminated together, the top being a veneer and the bottom a softer wood backing. The top wood veneer comes pre-finished and the overall system gets glued to the subfloor or even concrete, making it better-suited for below-grade and basement installations.
No other flooring type becomes ingrained in your customers' daily lives quite like hardwood floors. Its aesthetic qualities are clear; consider the variety of styles available, the organic way hardwood flooring reacts and adapts to its environment, and its ability to be reborn with occasional sanding or refinishing. And with an average lifespan exceeding 100 years and great insulation qualities, hardwood flooring makes a great functional choice as well.
It's hard to argue with . . . the Benefits of Hardwood
When considering flooring options for your next project, authentic hardwood floors have a lot to offer. From the classic look and elegant feel to the outstanding return on investment, you simply can't go wrong with hardwood.
In today's tough real estate market, sellers are looking for any edge they can find to help sell their home fast. For many sellers, hardwood flooring can help. Across the country, 99% of real estate agents1 agree that homes with hardwood floors are easier to sell. And, 90% agree2 that they sell for more money. In many cases a homeowner can double their return on investment by installing hardwood floors. You can't get a much better bang for your buck than that.
Wood floors don't just benefit people looking to sell their home. They also offer many advantages for those looking to stick around for awhile. The average lifespan of a hardwood floor is 30 years. That may seem like a long commitment to a homeowner who updates and changes décor every few years. But, hardwood works well with many different decorating styles and offers timeless beauty.
New technology in stains and finishes makes it easier than ever to keep hardwood floors looking beautiful for decades. A regular schedule of sweeping
or vacuuming and the occasional use of a professional cleaning product is all it takes.
The next time you work with a client who is thinking about installing new flooring, inform them of the benefits of hardwood. Then invite them to be a guest at your ProSource Showroom to shop all the beautiful hardwood options available.